When discussing print versus web publishing in a mobile context, mcgrane asks a powerful question. Karen mcgrane however, in her book content strategy for mobile 2012, a book apart argues that we cannot infer anything about the behaviour of the user from the fact that they are accessing a site from a smartphone. Its time to define a mobile content strategy that will make your customers very happy. More specifically, sass is an extension of css3, and its scss. Shes helped dozens of teams effectively navigate responsive projects, from making the case to successful launch. They imagine that their devices are different windows on the same content, and we dont get to choose how people view our stuff. Creating a content strategy for mobile devices in the. For a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy.
I find many clients welcome a discussion of how to make sure they get the most value from their publishing efforts. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. Sort of broadly, i think looking at content from the intersection of what people can do and what technology can do is the most important lens. For nearly 20 years karen has helped create more usable digital products through the power of user experience design and content strategy. Nov 18, 2015 karen mcgrane effortlessly defined the principles of content strategy for mobile.
Your content, now mobile content before platform adaptive. Subscribe and get smart interface design checklists pdf in your inbox. Strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my. Cs forum expands out of europe to be held in cape town, south africa. Uncle sam wants you to optimize your content for mobile. Content strategy for mobile pdf story time just got better with prime book box, a subscription that delivers editorially handpicked childrens books every 1, 2, or 3 months at 40% off list price. Web design trends 20 karen mcgrane content, user experience strategist mobile is not the lite version. Content strategy for mobile content everywhere apis, a strategy guide.
When we talk about content strategy for mobile, were also. Post on facebook tweet on twitter share on linkedin. Mobile experience and advertising 80 % use smartphones to find local information hours, products, address. Publishing to the web, mobile, and social channels takes time and resources. Karen mcgrane, an experienced ux designer and content strategist, stresses in her book content strategy for mobile that the problem with conde nast and many other digital magazine editions. Jun 24, 20 content strategy for mobile by karen mcgrane. Choose from tracks in content strategy, data science and analytics, and learning design. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Book fundamentals of engineering supplied reference. Karen mcgrane, a list apart 7 people dont want different content or less content. An onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day.
Developing a mobile content strategy isnt just about making content look as good on phones and. Content strategy for mobile karen mcgrane download. My approach to content strategy is highly informed by my professional life as a content and experience strategist for one of the top healthcare strategy firms in the country, as well as my creative background as a theater director and practitioner surprisingly, theater direction and content strategy inform one another in rather illuminating ways. My last book, content strategy for mobile, was really a book about information.
I think this will be year of the mobile website, no more desktop redirects. Karen mcgrane has been challenging common misconceptions about. There arent enough editors and writers to populate every screen size. Currently, karen is giving a talk called adapting ourselves to adaptive content, and many of you may have heard her give it as the closing keynote at the content strategy confab 2012 in minneapolis. Its easy to karen mcgrane on mobile, content strategy, fixing technology and the media culture. What if we stopped thinking of publishing as a sequential process and we start thinking about having one universal structure that would be designed from the start to cover the full range of.
The problem is that the workload is huge while the roi is very low. Karen mcgrane, author of content strategy for mobile. Karen mcgrane on a good day, i make the web more awesome. Creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. Defining your mobile content strategy uies all you can. Content strategy for mobile karen mcgrane design is a job mike monteiro mobile first luke wroblewski. Mobile isnt just smartphones, and it doesnt necessarily mean you are on. Web content articles for discussion exercise audiences, outcomes, and determining user needs. Content strategy for mobile karen mcgrane just enough research erika hall on web typography jason santa maria. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later.
Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Nov 07, 20 for a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Mobile seo technical, content, local, apps and beyond. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Defeating the zombies will require flexibility and staminain our content.
I think those interfaces, that format of interacting with content and. The elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my favorite client mike monteiro responsible. Karen mcgrane declares that organizations can no longer view mobile as a separate content platform. Web content articles for discussion exercise wccls. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time.
Tutorial 17 mobile technology for tourism tutorial 17a website, mobile site or mobile application phocuswright mobile hits the mainstream technology and industry trends 2012 mobile first luke wroblewski content strategy for mobile karen mcgrane responsive web design. Karen mcgrane on content strategy for mobile lullabot. Karen mcgrane, an experienced ux designer and content strategist, stresses in her book content strategy for mobile that the problem with conde nast and many other digital magazine editions is not low demand or unfulfilled expectations. People use every device in every location, in every context. Realworld stories to strengthen every interactive project by margot bloomstein published. She is the author of content strategy for mobile from a book apart. This is a sample chapter from karen mcgranes book content strategy for mobile.
Content in a zombie apocalypse generate nyc 2014 treehouse. Now, she pulls it all together to help you go responsivewherever you are in the process. Karen mcgrane is a content strategist and user experience designer with 15 years of experience making big, complicated websites. Mcgrane is also the author of content strategy for mobile from 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing. Content in a zombie apocalypse karen mcgrane, author of content strategy for mobile a content zombie apocalypse is upon us. Karen mcgrane effortlessly defined the principles of content strategy for mobile. You dont get to decide which platform or device your customers use to access your content. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Help your content go anywhere with a mobile content strategy. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality.
Karen mcgrane on content strategy for mobile share. It means getting your content into a format so you can share and distribute it to any. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Whats right is whats right for your company, as karen mcgrane. Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn. Writers print out documents for editing to give them a different view from. Why branching content is a taboo in mobile apps marketing.
Git for humans david demaree brief books for people who make websites 17. Feb, 2015 karen mcgrane, an experienced ux designer and content strategist, stresses in her book content strategy for mobile that the problem with conde nast and many other digital magazine editions is not low demand or unfulfilled expectations. Developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Connecting the dots between business, brand, and benefits by rahel anne bailie and noz urbina, and content strategy at work. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. There arent enough designers and developers to battle every platform. Sort of broadly, i think looking at content from the intersection of what people can do and what technology can do is the most important lens that content strategy offers. Technical mobile content seo select your breakpoints without hiding your content. Im karen mcgrane and i consult on digital strategy your company can hire me to identify and solve problems with your content management, user experience design, and mobile or multiplatform design. Mcgrane is also the author of content strategy for mobile. Karen mcgrane responsive design is a poor mans content strategy responsive design wont fix your content problem mobile only. Im karen mcgrane and i consult on digital strategy. In nprs new strategy, journalists file their stories once to a cms. Process retain improve ewrite for webmobile r delete t neededlink elsewhere no merge ould be used elsewhere c audit of pg web pages.
Karen mcgrane content strategy for mobile a book apart. Karen mcgrane content strategy for mobile go mobile. So why are companies approaching mobile content from a desktop perspective. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Content strategy for mobile karen mcgrane just enough research.
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